IF A FOREST CAN MAKE IT IN TIMES SQUARE, IT CAN MAKE IT ANYWHERE!
You probably don’t know that New York City has real, bona fide nature. Nearly 1/8 of the Big Apple is forests, marshes and meadows, more than any other city in North America. Sadly, many New Yorkers have no idea that such places exist. Even worse than being ignored, many open spaces are threatened with development like ballfields, bike trails, and buildings.
We want to connect people to the nature that lives nearby. Since we can’t bring every single New Yorker to nature, we’re going to bring that nature to them. The answer? A pop-up forest!