How will the Kickstarter money be used?

Reaching our goal of $25,000 will fund the critical first steps of this project. The Kickstarter funding will empower us with design, marketing and outreach materials, project development, and a working prototype to help secure the estimated two-million dollar cost of PopUP Forest: Times Square. Here is a breakdown of how the Kickstarter funding will be used:

Design - $11,00

• Basic architectural renderings

Pilot Popup Forest in Gowanus, Brooklyn – $6,000

• Purchase, delivery, and installation of plants, container, and other materials to install the forest.

Marketing, Outreach, Legal -  $8,000

•Developing project brand, creating a press packet, navigating legal hurdles, project insurance.

You will be more than a financial partner. With your contribution we can create a engaged community that is a voice for nearby nature.