How will the Kickstarter money be used?
Reaching our goal of $25,000 will fund the critical first steps of this project. The Kickstarter funding will empower us with design, marketing and outreach materials, project development, and a working prototype to help secure the estimated two-million dollar cost of PopUP Forest: Times Square. Here is a breakdown of how the Kickstarter funding will be used:
Design - $11,00
• Basic architectural renderings
Pilot Popup Forest in Gowanus, Brooklyn – $6,000
• Purchase, delivery, and installation of plants, container, and other materials to install the forest.
Marketing, Outreach, Legal - $8,000
•Developing project brand, creating a press packet, navigating legal hurdles, project insurance.
You will be more than a financial partner. With your contribution we can create a engaged community that is a voice for nearby nature.