PopUP Forest: Times Square is a project of NYC Wildflower Week– an organization that provides educational and programming opportunities to engage urbanites with the wilds of the Big Apple.  To create the PopUP Forest we are working collaboratively with a team of designers, architects, producers and artists with the passion and talent to realize this vision.  

Marielle Anzelone

Marielle is the founder and executive director of NYC Wildflower Week.  As an urban ecologist she connects people to nearby nature and and works towards promoting this relationship through design, education, and government policy.

Marielle is a regular contributor to the New York Times and Huffington Post. She is also advancing local biodiversity policy. A bill that she helped develop, supporting native plants in public landscapes, became law in 2013. As a mom to two small boys, she intends to make the legacy of the PopUP Forest enhanced public policy and nature education opportunities for all New York City public school children. 

                     Former Mayor Michael Bloomberg signing the biodiversity bill in February 2013.

                    Former Mayor Michael Bloomberg signing the biodiversity bill in February 2013.

Follow Marielle @nycbotanist for PopUP Forest happenings

Hugh Reed

Hugh is  as an environmental analyst and urban garden designer in New  York City. His efforts focus on restoring and creating native plant communities to increase biodiversity and habitat . He is interested in designing low-input systems where self-regulating plants provide a mix of ecological services.  


In recent years he has worked on a variety of projects including garden and green roof installation,  helping  establish an upstate native tree nursery, studying shellfish recruitment patterns in the East River, and managing landscape restoration projects ranging from river bank erosion to post-Sandy reforestation. He hopes people visiting the PopUP Forest: Times Square will get a chance to encounter and explore New York City's lesser known habitats. 

The Times Square Alliance

The Times Square Alliance has been working closely with us to move this project forward. The Alliance's Times Square Arts collaborates with contemporary artists to experiment and engage with one of the world's most iconic urban places.