we spread the wilD
The success of the U.N. biodiversity accord is critical given the current state of the natural world. The WWF reports that humanity has wiped out 60% of vertebrate animal species since 1970. These and many other losses reverberate globally, yet result in limited policy change and receive little attention from the media.
A movement is growing, calling for a New Deal for Nature and People, to inject a sense of urgency into the political decision-making process. This global effort is mobilizing civic support for urban wild places to drive momentum towards the 2020 U.N. accord. We need an international spectacle to ignite a grassroots nature movement.
A collective of temporary nature installations celebrating local biodiversity through a blend of science and art. When activated in cities around the world, PopUP Forests will create a groundswell of support and media attention, creating a “Paris moment” for the U.N. biodiversity summit. Afterwards, pieces of the PopUPs live on as permanent green spaces.
a 'PR' Event for nature
PopUP Forest in New York
Weaving nature into New Yorkers' everyday lives
In 2015, we raised $40,404 from 581 people around the world to launch PopUP Forest using a Kickstarter campaign. Our ideas inspired people around the globe, from Singapore to London to Lima, Peru, starting a global conversation about nature in cities. PopUP Forest received world-wide media coverage, including CBS News TV, Paris Metro, and German public radio.
The idea is to repurpose green material from our pop-up projects to create pockets of nature on city blocks to connect New Yorkers to nature.
This model will be used to replicate and scale similar efforts in other cities around the world, connecting community to nature and promoting local policy initiatives. These global PopUP Forests (or PopUP Fynbos or Savanna, etc.) will differ from city to city, reflecting the communities they represent. Our team will guide and support participants through our framework for activation and engagement with local government, citizens, and organizations. With planning currently underway, activations run from January through December 2020 in cities big and small. Engagement period runs through June 2023. Join us!