PopUP Forest: Times Square is a "crazy PR event for nature". A real woodland in the heart of New York City, this lively green space will support wildlife and delight urbanites - then after 3 weeks it will disappear.
The project's Kickstarter campaign received global media coverage, including CBS TV News, Paris Metro and German public radio. From Lima, Peru to Singapore to London, people were buzzing about the PopUP Forest.
We are building a large-scale, temporary nature installation in Times Square to connect New Yorkers to their wild neighbors. By showcasing the city's green assets, PopUP Forest: Times Square will contribute to a more resilient and livable city.
IF A FOREST CAN MAKE IT IN TIMES SQUARE, IT CAN MAKE IT ANYWHERE!
You probably don’t know that New York City has real, bona fide nature. Nearly 1/8 of the Big Apple is forests, marshes and meadows, more than any other city in North America. Sadly, many New Yorkers have no idea that such places exist. Even worse than being ignored, many open spaces are threatened with development like ballfields, bike trails, and buildings.
We want to connect people to the nature that lives nearby. Since we can’t bring every single New Yorker to nature, we’re going to bring that nature to them. The answer? A pop-up forest!